Embroidered Polos: Branding Your Customer Two Levels Deep

How many times have you been driving and spotted a McDonald's restaurant. Not because you saw the red and white sign that said "McDonald's," but you saw the yellow M, or as it is most commonly known, the "golden arches?" When you go inside to order, all of the employees are dressed in the corporate apparel. This is the power of a company brand. How can your company achieve the golden arches phenomenon? The buying public is accustomed to associating a company with a logo, a brand. But, it doesn't usually start out that way.

How Corporate Apparel Creates a Cohesive Bond with Customers

Know Thy Name First: The first step in building a bond with customers is to get your name out there. Customers have to first know you exist by name before they can start associating you with a brand. In fact, when many companies first start out, they have none of the branding factors in place, eg, corporate apparel, custom company shirts with Embroidered Polos, etc.

All they have is a name, and this is fine. However, once they get to the next level, branding is important.

This is where the second part of building on the relationship with a customer - company branding. This happens in the form of Embroidered Polos, custom company shirts and maybe even an entire line of corporate apparel and amenities.

Building a Customer Base Through Building a Brand: A logo is important to building a company's brand because it introduces that firm to the world. It also embodies the heart of a company - its product, its beliefs, its target marketing, its values, etc.

When consumers can recognize a company by its corporate apparel -- eg, think UPS and the brown khaki outfits of its drivers -- in addition to its name, that is a whole different level of success.

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Epolos

Epolos offers a full range of corporate apparel and company apparel. If you are looking for an embroidered logo for your company apparel to enhance your company identity and corporate brand, then look no further than Epolos.com. Check out this month's special.