As PPC advertising has become much more mainstream in the world of online advertising, it can seem that more and more keywords are becoming saturated. This can be true at times, but there has never been a better time to run an effective Google AdWords campaign. All you need to know is a few tips. Here are four that you won't want to forget when you start up your next AdWords campaign.
Before you can even start to run an effective campaign, you need to carefully choose relevant keywords. These, after all, will form the backbone of your campaign. Don't just arbitrarily add keywords to create a broader potential consumer base. And, don't use a relevant keyword generator unless it really is generating effective keywords. Remember that you only want clicks that will turn into sales. Empty clicks just means money down the drain.
The second thing you should consider is the position of your bid. Many inexperienced PPC campaign mangers think that it is better to bid for the top spot. However, this is rarely the case. Unless you are the undisputed leader of your industry, this is not a good idea. The top spot is a very wasteful place to be. You will get many clicks that have no chance of resulting in sales. Instead, try to bid for the first page, but not the first spot. Use your text ad to sell yourself, not your positional ranking. A higher ranking will mean more clicks, but a lower conversion rating on the backend.
The next tip you should think about when conducting your AdWords campaign is the necessity of monitoring and testing your keywords. Failing to do so for even a few days can spell disaster for your campaign. Because PPC advertising is an auction-type marketplace, the profitability of your keywords can go form high to low based on the actions of just one of your competitors. Additionally, a keyword that was very profitable the month before can become overly saturated and your margins can disappear without you realizing it. Make sure you keep on top of your campaign by continually monitoring and testing on a weekly or even daily basis.
The last Google AdWords technique you should consider is placing ads on relevant websites instead of just SERPs (search engine results pages). These ads are placed on a cost per impression basis (usually by the thousand) instead of a cost per click basis, and appear on websites that cater to your target demographic. This can be a great strategy for picking up cheap clicks.
These simple AdWords management strategies can help you with your PPC campaign management and can ensure that you get the most out of your next PPC advertising campaign.
About the author
Maxine Stirling
Tatstar.com guarantees their adwords management services. For doubling sales or leads take out professional adwords management consultants.
Subscribe to:
Post Comments (Atom)
Post a Comment