In the world of PPC (pay per click) advertising campaigns, it is becoming increasingly more difficult to stand out in a crowd. As more and more people move to this effective online advertising forum, many marketplaces are becoming increasingly competitive and cutthroat. But don't worry - implementing the following three bid management techniques will help put you back on top.
First of all, don't get caught up in the moment and spend more than your budget allocates. This is probably the quickest and easiest way to erase any potential profit you might have brought in. PPC is a game of patience, and you must exercise it if you want to stick around long enough to reap the rewards. Remember that new players will always enter the game, and may get a bit carried away with their bids out of ignorance or lack of discipline. Don't join in unless it is a very calculated decision. There are always fluctuations in the pay per click game, so you need to pick you spots.
The next thing you should do is forget about what ranking you are on a SERP (search engine results page). Bid an amount that you can afford, not for the spot you want. If you are in the top spot or the fifth spot, it doesn't really matter. It is a good idea to try and get on the first page if you can, but beyond this you shouldn't worry about it too much. Also, consider this: people click on the top spot without even thinking about it too much. This will lead to many clicks that have no chance of turning into conversions, drastically lowering your conversion rate and reducing your margins. Only bid for the top spot if you are the dominant player in your respective industry - or you wish to obtain this title, and realistically have the resources to do it.
There is another technique called bid jamming that you may consider utilizing. This calls for you to "jam" the bid of your competitor by bidding one cent less than their bid. Because a PPC service operates in the same way as an online auction site, you only pay one cent more than your closest competitor - not your actual bid. So if your competitor bids .49 per click and you bid .32 per click, your competitor pays .33 per click to hold the top spot. By bidding .48 per click, you can force them to pay full price for their bids.
Utilizing these three simple PPC bid management techniques can help you stand apart form your competitors and maximize your PPC campaign without overspending. This way, you can win the bidding ways the smart ways - without breaking your budget.
About the author
Maxine Stirling
First of all, don't get caught up in the moment and spend more than your budget allocates. This is probably the quickest and easiest way to erase any potential profit you might have brought in. PPC is a game of patience, and you must exercise it if you want to stick around long enough to reap the rewards. Remember that new players will always enter the game, and may get a bit carried away with their bids out of ignorance or lack of discipline. Don't join in unless it is a very calculated decision. There are always fluctuations in the pay per click game, so you need to pick you spots.
The next thing you should do is forget about what ranking you are on a SERP (search engine results page). Bid an amount that you can afford, not for the spot you want. If you are in the top spot or the fifth spot, it doesn't really matter. It is a good idea to try and get on the first page if you can, but beyond this you shouldn't worry about it too much. Also, consider this: people click on the top spot without even thinking about it too much. This will lead to many clicks that have no chance of turning into conversions, drastically lowering your conversion rate and reducing your margins. Only bid for the top spot if you are the dominant player in your respective industry - or you wish to obtain this title, and realistically have the resources to do it.
There is another technique called bid jamming that you may consider utilizing. This calls for you to "jam" the bid of your competitor by bidding one cent less than their bid. Because a PPC service operates in the same way as an online auction site, you only pay one cent more than your closest competitor - not your actual bid. So if your competitor bids .49 per click and you bid .32 per click, your competitor pays .33 per click to hold the top spot. By bidding .48 per click, you can force them to pay full price for their bids.
Utilizing these three simple PPC bid management techniques can help you stand apart form your competitors and maximize your PPC campaign without overspending. This way, you can win the bidding ways the smart ways - without breaking your budget.
About the author
Maxine Stirling
Tatstar.com delivers upto date PPC management bid techniques and tools to maintain value ROI. Using ideal practice ppc bid management means that you never pay more then you have to.
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