Blogs are the current trend in online marketing strategies and the majority of website owners maintain their own blogs with the aim of drawing in more web traffic. Even personal sites are now presented in blog format. Easy-set-up blogging platforms such as BlogIt and Wordpress are very popular and keep attracting hundreds of new blog writers every day. There are millions of bloggers from around the world making their presence known on the World Wide Web. With so many blogs, it's hardly a revelation when you find out not all blogs are interesting to readers.

Sadly, once they've created a blog, the majority of bloggers simply put it aside to take care of other more pressing matters in their daily lives. The once important need to tell the world about what they think goes away and the blog post content just gets too old to interest anyone. Keeping your blog interesting takes some effort and presenting the content creatively will definitely give an extra edge.

In principle, there are only two methods to maintain an interesting blog and keep the visitors returning all the time. The first step is to find a good topic which follows news stories, publications, incidents and issues etc that are of general interest to the public.

Blogging is about keeping your readers interested and not letting things get dull and boring. Topics must be broadened to include a variety of interests, which will get more people to comment and discuss their views. Never hesitate to blog about something you feel people will be interested in.

If your intentions are to draw as much web traffic as possible, you simply have to concentrate on writing interesting things for the worldwide readers. Of course, topics such as religion, politics, racism and controversial sciences are better left undiscussed, because the goal is to share ideas and opinions on common ground and avoid discriminative discussions. New content always attracts more people, so it's a good idea to update your blog frequently.

The second rule of blogging is locating good links. Without writing long essays about things that may interest people, you can simply find some interesting stories, articles or discussions on the web and provide links to them from your blog.

Use your blog posting space to talk about why a visitor should check it out and what they can get from visiting that specific link. The trick here is to get the visitors and direct them to another place to read interesting content, while achieving your goal of bringing in traffic as well as keeping the blog interesting.

Producing the best blog or locating it in the huge internet world is quite a daunting task. Not surprisingly, you will run out of interesting topics, so the trick is to keep your eyes open for breaking news and stories to make your blog interesting.

About the Author:

Now and again you find an interesting blog

that is thought provoking. If you feel the same, click on this blog

which lists out peoples ideas on what the think the 'best' is...film, place, invention, or whatever..great stuff.

There is only one reason to build a website or create a blog; to get people to read your message. It doesn't matter whether you created your website or blog for fun, to share your views about a subject important to you, or to make money, the more visitors to your site, the better.

Of course, not all website visitors are equal. Ideally, a high percentage your website visitors should be folks interested in the subject of your site, not surfers who wind up there by accident.

And, it's better still if your traffic is free...if it comes as a result of good search engine rankings or free links on other websites rather than from paid advertising.

Think about these things for a minute and the first million dollar "secret" becomes obvious. If you want your website to get as much traffic as possible...if you want that traffic to be targeted, good search engine rankings are critical.

Nobody can argue against the often made statement that "content is king" in developing a good website and in achieving enviable search engine rankings. And, if you emphasize the wrong keywords on your website and in your promotional activities, you're sunk. But, anything and everything else you do will not get you where you want to be in the search engine rankings without an aggressive, ongoing link building effort.

Many website owners have received thousands of links (literally) by writing articles not unlike this one. If well received, a single article can result in nearly 1,000 links. And, there are organizations which will distribute your articles for a fee, and software programs which enable you to do so pretty quickly and easily.

Requesting links on individual websites can also lead to a big boost in your search engine rankings. And, there are software programs that automate the process of identifying websites on subjects related to yours and contacting their webmasters. Alternatively, you can accomplish the same things manually, but it will be far more time consuming.

The organization I oversee has offered a free, ten lesson website promotion course for nearly ten years. During that time, website owners have told us, again and again, that the most helpful of our ten lessons has been the one on link building.

Webmasters who want as much traffic as possible (and who among us doesn't?) need to commit to a focused, aggressive link building effort. If they do, their efforts are almost certain to be rewarded.

About the Author:

Daniel Z. Kane has created a popular web page which offers 10 free lessons on search engine optimization

and search engine marketing

.

The basic thing to look for when going for multiple websites in a same web server account is as follows: Different web hosting companies offer packages that let you set up multiple sites on a single account and almost all will let you set up multiple accounts. If you are looking forward to operate multiple websites they provide some useful information regarding the prices of domain name registration and web hosting.

If your sites are related to one another and you want to link them together, having different IP addresses can sometimes help your site rank higher in the search engines.

Separate accounts are self-explanatory, so let's look at reseller accounts. As a reseller, you are basically acting as an agent for the hosting company - a middleman between them and the end user.If you do choose to host all your sites with one company, there are essentially 3 choices - separate accounts for each site, a reseller account where they are all hosted or a dedicated server, again where they are all hosted. If you are happy with the hosting company you're using for your existing website(s), one advantage of using them for another site is the fact that you know they offer good service and support.They might also offer discounts for multiple sites, so your costs might be lower if you stay with them again.

Hosting on a dedicated server gives you complete control over the web server. You may install any software you want, any operating system you want and you can allocate resources like memory and hard disk space however you want to divide it up between your sites.

The disadvantage of a dedicated server is that you are responsible for maintaining the server and sometimes even for the technical side of things. If you aren't familiar with the technical side of running a web server, you may need to choose a managed dedicated server, where the hosting company looks after these issues.The idea is that you can set up your own company offering web hosting that is ultimately hosted by the company. You don't have to resell this hosting however - you can use the hosting services for your own websites, essentially "reselling" the hosting to yourself.

About the Author:

Ramu is a web hosting user for web hosting india

& cheap web hosting

visit: hosting.b4uindia.com

If you've tried to increase web site traffic with search engine marketing and search engine optimization but you still aren't seeing the kind of web site traffic that you want to have it might be time to consider investing in some web advertising. There are different options when it comes to web advertising but the styles of web advertising used the most by businesses is and paid search advertising. Paid search advertising is a good option if you've already tried search engine marketing and search engine optimization because your site is already well set up for paid search advertising. Paid search advertising is paying to make sure that a link to your site and a description of site is placed at the very top of a search engine results page.

This is a smart move because studies have shown that people who are searching for a site will usually click on any one of the first five links at the top of the search engine results page and then they will stop. Consumers almost never click through to the second page of search engine results after doing a search. So paying to make sure that your site is at the top of the search engine results page can be a very effective way to drive traffic to your website. Figuring out how to manage your paid search advertising can be a little difficult if you're not used to how web advertising works so you're better off hiring a paid search management company to oversee your paid search advertising. When you're setting up a paid search to increase web site traffic the keywords and key phrases that you choose need to be chosen carefully. A qualified paid search management company can help you set up your paid search to maximize the time and effort you've already put into using search engine marketing and search engine optimization on your website to increase website traffic.

Using paid search to increase web site traffic can be a very cost effective way to get the most of your search engine marketing. Essentially paid search web advertising is just giving your search engine marketing a boost and making sure that people see a link to your site before all your competitors. If your website deals with a popular topic then using paid search web advertising is really like insurance that your site make it onto the first page of the search engine results page.

About the author
Terry Stanfield

Before you do anything go to Terry Stanfield's site for information on How to increase web site traffic and here for related info on Paid Search Management. 

Would you like to earn a decent salary from the snuggles and comforts of your own house? Sure it may sound swell, but really, would you like to? I make money with my computer from my own home office and you can too.

Building a solid internet business takes a lot of dedication and time. These two components will get you where you need to be. Don't buy into the hype that you can start a world renowned business within a few days.

You can build your business and get a piece of the big online earnings pie. You can use a Macintosh computer or a PC. Either will do just fine as long as you have some motivation and focus to go along with it.

Do you know how you want to start making money? If I were you, I would seriously consider becoming an affiliate of someone else's product at first. This will allow you to grow and learn some marketing techniques before you go and make your own product.

I only want to suggest that you start as an affiliate marketer because people who begin by both creating their own product and marketing it, end up failing. The reason for this is that as a newbie, you have no idea how to properly promote your product.

Internet marketing newsletters are a great way to learn product promotion. If you are a beginner this is even more important, as many newsletters teach a great deal of information all for free.

The computer you are using right now could be earning you hundreds of thousands of dollars within a few years. The best part of it is that you only need to work a few hours each week.

What have you got to lose with giving online marketing a try? You never know, it may just in fact be your "thing" from now on.

About the author
Ade Carone

I make money with my computer on a regular basis. If you would like to work from home as I do, I advise that you join my free newsletter and read all there is to know about online marketing.

As a webmaster, you may probably want to make some money online. If you are an active member of some webmaster forum, you should know that a lot of webmasters like you will try to make money online with affiliate marketing. Yes it is very true that you can make money with affiliate marketing. And it is also considered one of the best ways to make money online.

People who are working in the field of affiliate marketing are usually called affiliate marketer. There will be some sponsors which will run various affiliate programs. You will be joining these programs and promote the affiliate products of the sponsor. The is how affiliate marketing works.

The most essential step when you work in the field of affiliate marketing is probably to choose some products to promote. You will try to think of a product which match your interest or hobby. If you love cooking, you may try to promote some kitchen ware or products related to cooking.

The next step is to join an affiliate program which sells the products you would like to promote. You can try to search it using the search engine.

Now, you can jump to the step of promoting the affiliate products. However, you may not really know how you can promote the products. One of the ways is to create a content website. You will be promoting the products in the site. You will try to create some articles in your website such that the contents of you site will be related to the products you are going to promote.

In order to make money, you have to promote the affiliate products with the affiliate links you get from the affiliate program. This is why you have to create a website. You will be using the affiliate site to promote the affiliate links. And you will be paid by the sponsor when someone purchase through your affiliate links.

It is also very important for you to drive tons of traffic to your website. Concerning the ways to drive traffic, the possibility is just unlimited. Yet one effective way is to join some link exchange program. You will be referring visitors to other websites while other sites will also refer visitors to your site.

One of the key of making money with affiliate marketing is that you need to have patience. You will not be able to make money if you do not have the patience to wait for the affiliate site to be mature.

About the author
Anson Hall

Anson Hall is an author. You can learn more about Make Money Online. from his website. Be sure to check Affiliate Marketing Reource.

What got you started in internet marketing? Were you trying to make a few extra bucks every month? Or were you trying to get out of a job you hated and work for yourself full time like I was?

How's it working out for you? If you're like most people in this market, you haven't reached your goals. You might not even be making enough to cover your costs every month.

If that's the case, there's something you need to think about...

Do you see this as a money-maker or as a business?

It might not seem like there's much difference but there's a subtle, but important one.

You see, a money-maker is something that can make you some money. It might even make you a lot of money. But there's no security in it. It could all come falling down around you if something changes one day.

Just ask all the people who went from making thousands of dollars in Adsense every month to making nothing when Google clamped down on all the spammy autogenerated "portal" websites.

A business, on the other hand, can be a money maker but it's built with a solid foundation. There is more to it than some trick for getting your site ranked well for a while.

You provide useful information, products or services to your customers. You would actually be proud to be associated with what you offer, instead of hiding your identity because you don't want anyone to know all those crappy websites are yours.

Your business is an asset. If you wanted to, you could sell it because you can show that it has value. Just what that value is depends on how much time and effort you put into making it successful.

Quit chasing the dream and going from one new technique to another. Start building a business. Focus on something of value and work like heck at it until it's either successful or you know you've done everything you can to make it so.

If you did everything you could and it still didn't work, don't despair. Learn from your efforts and move on to another strategy until you find the one that works.

Believe me, you'll make a lot more money in the long run with a successful business than you will with a successful money-maker.

About the author
John Lenaghan

Are you struggling to get your internet business working? Are you tired of spinning your wheels trying every new system that you find, never seeing any success? Stop wasting your time. Visit the Internet Marketing Chaos blog for helpful, hype-free online business tips.

When it comes to website traffic, the old saying "the more the merrier" doesn't exactly apply. Simply having lots of traffic will not increase the number of sales you have. Your goal in creating traffic is to attract targeted traffic, which will in turn, bring you more paying customers. You can have a lot of traffic coming to your website, but if they are not interested in your product or service, what good will it do to have them visit your site?

If you do a search on the Internet for ways to increase traffic to your site, you will find websites that sell software or monthly membership packages that promise to bring traffic to your site. Don't be fooled by these costly gimmicks. There are many ways you can increase traffic to your site for free.

What these companies don't tell you is that one of the methods they use to drive traffic to your site is paying people to "surf" the Internet. People log into a website, enter a password and their computer will automatically "surf the net", displaying different websites.

However, the person that logged in isn't necessarily paying attention to the screen - or even looking at it. The company that you paid may be driving "traffic" to your site in terms of visitors, but that doesn't guarantee more customers.

It may sound like a contradiction, but promoting free items can also bring in bad traffic. Yes, you may attract more visitors, but a lot of those people just want a "freebie". They might not really care about the services or products you provide, and once they get that "freebie", they may never return to your site again.

Now, that doesn't mean you should never offer free items they can definitely help increase sales in certain situations, such as a "buy this ebook and receive this free special report" offer.

Trading links and participating in banner exchanges may sound good in theory, but again, if targeted traffic isn't coming in, your sales won't be affected. Remember, traffic doesn't equal customers. If you have a site related to babies, it doesn't make sense to trade links with a site related to sport fishing.

Always keep your target market in mind. Who is your audience? Why should they visit your site? Having fresh, relevant, timely, and informative content will attract quality traffic. Once people come to know your site as a source of quality information, they will return when they need to learn something new. The more quality traffic that comes in, the more customers you will have.

By staying away from bogus websites offering promises of high numbers of traffic and sticking to proven methods of generating quality traffic, you will not only increase your site's traffic, you will also increase your conversion rates.

About the author
Theo McLanahan

Are you earning money from your article marketing efforts? If you're giving content away to the article directories, you're submitting to the wrong places. Learn how you can earn money for your articles at www.ArticlesGoneViral.com

If you do business online, you know how important it is to have a website. Your website is your "store front"; it welcomes new customers from around the world. The graphics you choose play a major role in your website's success or failure.

First and foremost, professional-looking graphics lead to a professional-looking website. If your graphics are blurry, out of focus, or simply look haphazardly put together, the whole look of your website will take a turn for the worse. When a new customer visits your site, they will assume you are an amateur or that you don't care enough to do a quality job, and they won't stick around for long.

To be as effective as possible, the graphics you choose should help to create brand recognition and convey the message you are trying to send to the world. Take Nike, for example. Their famous "swoosh symbol" is featured on their website, as well as pictures of shoes, athletes, and other sports-minded images.

Nike's concept, "Just Do It," is well represented by the images and graphics that are placed on the company's website. Think for a moment about how you would feel if, upon arriving on the Nike home page, you were greeted with pictures of cookies, cake, and ice cream. You would surely be confused and would probably start looking for the website you were actually after in the first place.

This idea applies in equal measure to you and your company's web page. Visitors that are confused by the images they find will not stick around. You are also less likely to be linked from other sites and any affiliate programs you use will certainly be less successful.

Asking other businesspeople to join up with you in an online affiliate program brings with it a certain level of responsibility. Since you are requesting that they sell your products and services, you will want to have high caliber graphics on your website. Otherwise, affiliates will be hard to find. They will not be able to advertise or promote your products if you provide them with poor quality graphics.

Becoming part of a link exchange means that others will display the image you present them with on their website. If you give them a low quality image that will detract from the visual quality of their websites, they will be much more likely to refuse your offers at making a professional partnership. Any graphic you use as part of a link exchange should be of the very highest quality.

Graphics and images are clearly a very important part of any online business. Graphic designers can be hired to help you if you are not familiar with the use of graphics software. Although this presents an extra cost, it will prevent you from losing money because customers would find your product to be of an inferior quality. Paying for the help of a real professional is worth the extra money you'll have to spend.

About the author
Theo McLanahan

Is article marketing part of your traffic generation toolkit? If so, be sure you're submitting at an article directory that actually pays you for your articles. Get more information at http://www.articlesgoneviral.com

Blogs and social bookmarking sites are just some of the places that depend on new content daily in order to present to the internet world a way to reach out to people. If new content is what you need in order to present the best to your traffic, then you will want to check out article marketing in order to jump your traffic up to twice as much per day. Article marketing is the key to your success.

Article marketing is one of the best tips that a person with a business, website, blog, or other online tool to promote will ever learn. Article marketing is relatively cheap and can even be done for free if you can pull together some good, quality content for your website.

There are two different ways you can start with article marketing. You can brush off your writing skills and get to work writing articles yourself, or you can hire out this job. Many companies that provide article marketing are affordable and will be able to give your quality content that makes sense, is informative, and can bring in the traffic.

One of the most important qualities of article marketing is that you have good articles and that you also have many articles. The more people that you can reach with an article, the more traffic you will bring to your site. The more articles you have out on the internet, the larger your scope will be. This is important when you are trying to run a business on your website.

What makes article marketing work is the concept of search engine optimization. This concept uses common keywords in order to make your articles show up in a variety of different search engine keyword searches. Each article with the right amount of SEO keywords will give you the edge against your competition that are still depending on older, slower types of internet marketing.

If you are wondering how article marketing works, it's simple. Articles that are written should contain a balanced amount of keywords in order to drive traffic to the first the article, then the rest of the website. The keywords used should be common to what a person would type into a search engine while still making sense to the content of the article.

While other marketing strategies can work, nothing works as well as article marketing. With article marketing, you will be leaving your prints all across the internet. No one will be able to turn the corner without seeing quality material from you. This is the best way to reach new people all the time. And once they are at your site, you will be able to provide them with the information that they have been looking for.

If you want the most powerful advertising tool on the internet, you will want to use article marketing. Article marketing is a way to get your name out there, bring people to your site, and see how you can turn a little website into a goldmine.

About the author
Jeremy Blackburn

Jeremy Blackburn is a freelance writer who's seen the power of article marketing for many years. Check out this article submission tool that will distribute unique versions of your content to quality niche websites.

Many people find that working from home can be fun. It is not easy, though, to discover the type of income that can be achieved from home. When it is found, it sometimes is hard to control the projects. Here are a couple of suggestions which can help you manage your home based business and have it run without obstacles.

Be a slave driver. You heard right. You must become the very man or woman you wanted to escape from when they were your employer. Newly self-employed folks are usually making the mistake of lacking the direction and guidance they were used to when employed by somebody else.

Prepare schedules and stick to them. Do not allow yourself to become lazy. The best thing about working from home is the ability to set your own hours, do the things you like to do and work around them. The danger is that it is very easy to postpone your assignments and watch a ball game.

You must set reasonable work time and stick to it. Needless to say, if Sarah has a guitar lesson or Bobby does not feel well, you have the privilege to attend to their needs. But do not let the kids do it every day or you will not get any work done. Don't forget: no work-- no money.

Always be on guard. When you have a home based business you will have to keep your eyes on the next assignment, the next great opportunity, the next customer, depending on the type of business you have started.

It's easy to get complacent when things are going good and expect that they always will. At those times work at home people often just go with the flow and stop searching new opportunities. That is a big mistake. If the work suddenly dries up, so does your income. If you're working hard and have plenty of work, you certainly do not want to over burden yourself with more, but always keep an eye toward the horizon.

Always keep on top of where available work is being found. If online sales are your thing and you're making your fortune on eBay, or one of the other online shops, never stop looking at how others are operating and succeeding, and putting those ideas into action for your own business.

There is a lot of money to be made online, but to start a home based Internet business is not for the faint of heart. If you believe in yourself, then go out there and do it. You will be working for yourself from the comfort of your home and you will be making money online.

About the author
Ronny Talmor
Now go get your 2 FREE eBooks on how to start your own home based business. To find tools and step-by-step guides to online marketing, free website traffic, website content and much more, go to http://ronnydidit.com Get a totally unique version of this article from our article submission service

The primary work from home business credential is enthusiasm. Do you have a spot on obsession for your work from home business plan? A work from home business calls for an enormous amount of self-motivation. This level of commitment will only be there if you truly have a deep down desire for your work from home business.

Secondly, there is the issue of intellectual stamina. Any work from home business will have obstacles. Are you the kind of human being who will rise to those set-backs or will your work from home business sink because you can't handle the tough decisions?

Thirdly, you must have force and willpower. Your work from home business will demand that you be driven. Your work from home business will never get over the rough spots unless you have a strong positive rational attitude and a drive to make your work from home job thrive.

Your work from home venture will also require that you be the kind of person who lives for sovereignty. There will be no one else to blame in your work from home business. If your home based business is to succeed you must have a can-do attitude.

Finally, since almost all work at home opportunities are in some sort of service area you must be the kind of person who enjoys people. Remember; a work from home business is not for the shy introvert. The power of your communications with others will be the deviation in your work from home business.

About the Author
Jen Brinuma

the top ranked Work At Home honest ideas. 

Adding audio to your website can be a fun way to draw in more traffic and create variety for your readers. You have a lot of choices when it comes to what type of audio to add. The following are a few ways you can start incorporating audio into your website or blog.

At times, the internet can feel like a very cold and unfeeling place. By creating a welcome greeting, you will create a warm and personable feeling around your website. Your visitors will feel that you value them and will appreciate that you took the extra time to personally greet them.

When you walk into a store, you may not notice it, but more often than not, music is playing in the background. Music can create an ambiance and set a calm and soothing mood. Setting this type of atmosphere may induce your visitors to linger longer.

If you are using your website to sell something, you more than likely have a testimonial page. Instead of only having a written testimonial, why not include a picture of the person providing the testimonial as well as an audio clip? Your viewers can hear the testimonial straight from the proverbial horse's mouth.

Blogs are a great place to add audio. Blogs are generally a bit more personal and relaxed than a business website. Adding a bit of audio will help your readers get to know you and your personality. Plus, if you are in a rush and do not have time to type a post, you could simply record a few minutes of audio and post that instead.

Podcasts are very popular and new ones are being developed every day. It seems that people can't get enough of them. Adding one to your website can give your current readers a new type of content, as well as attract new visitors.

Many internet marketers have sales pages full of great copywriting that provides product descriptions and highlights the product's features and benefits. Creating an audio sales page would put a new spin on the standard sales page. You may not realize it, but QVC, the home shopping channel, is one of America's largest television networks and their ratings are very high. The hosts on this channel are very friendly and enthusiastic. The hosts' enthusiasm transfers to the viewers, and that motivates the viewer to buy the products being featured. Creating an enthusiastic audio for your sales page could have similar effects on your profits.

Audio enables you to connect with your customers in a whole new way. Why create a "question of the week" audio for your website? You could put up a form on your website or simply ask your readers to email you with their questions. Each week, you could take a few moments and read one of the questions and provide an answer. Your visitors will return each week to see if you chose their question. They'll get a thrill if you read their name on your audio message.

There are many, many ways to add excitement and variety to your website by adding audio. Get creative and think up some ways to integrate audio into your business plan, and see if it helps you grow your customer base.

About the Author
Theo McLanahan

Are you using audio in your internet business? There are lots of ways to do it, and it can certainly improve your results. Learn how to run a profitable internet business on the Internet Marketing Chaos blog at www.NetMarketingChaos.com

Which search engine marketing strategy should one concentrate on, free or paid? You should think of search marketing like a sandwich: it just doesn't work with only one slice of bread!

To get the most traffic - and the most sales - combine the power of both organic (free) and pay-per-click search engine marketing. Together, they'll help you reach your goals of more traffic and more sales in both the short AND long term.

Use both search engine strategies in tandem so they build off of each other.

Step 1. Do your keyword research and then build a content-rich site around keywords your market is searching on.

Step 2. Now start your pay-per-click advertising. Each ad should be built on a single keyword. Use your PPC campaign to bring more visitors to your web site. Remember to measure your sales per visitor also known as your sales conversion rate. Your PPC search engine campaign will show you rather quickly which keywords bring in the most visitors and which result in the most sales and which ones are duds.

Step 3. Take thekeywords that are performing the best for you from your PPC campaign and edit your website to include those keywords. By emphasizing them in your content and code, you'll start ranking well for those keywords in the organic (free) listings (the regular listings that come up when someone uses a search engine).

You can even build landing pages when you find a group of top-performing keywords, you can build a page around them that contains specific information to appeal to searchers who are using those keywords.

PPC will bring first time visitors to your website for the answers to their search queries. By finding out what works in PPC, you can edit the keywords on your site to get a higher search engine ranking; over time this will build up free traffic.

Added bonus! If you can get both your pay-per-click ads and your organic listings on the same page of the search engine results, you'll have a search engine marketing strategy that is far greater than the sum of its parts.

SEO and pay-per-click, with a delicious keyword filling it is a search sandwich!

About the Author
 Derek Gehl

CEO of Internet Marketing Center, Derek Gehl educates Internet business owners on how to create incomes of up to $2.5 MILLION or more per year online. Now you can discover the proven Internet Marketing and search engine marketing strategies Derek uses to Quickly & Easily make money online! 

You've probably come across a doorway page before when you were surfing the Web. Doorway pages are similar to landing pages except doorway pages are practically empty. Doorway page are created specifically to utilize search engine optimization techniques and search engine marketing to get listed in the highest spot possible on search engine results page. Sometimes the person who stumbles onto a doorway page will need to click through the doorway page to get to the actual website that they were trying to get to and sometimes the page uses a Meta refresh, or an HTML code that instantly redirects the reader to another website.

Doorway pages often use a sneaky form of SEO strategies where the text on the page has nothing to do with the actual product that the company is selling but uses popular search terms in an effort to get a higher search engine results.

Doorway pages are essentially a form of the old bait and switch technique. For example if you were looking for a site on natural dog food and you did a Google search for natural dog food and you clicked on the first link at the top of the search engine results page because the description of that site that is listed under the link said that page was about the best kinds of natural dog food. Then after you clicked on that link you were taken to the web site of a nationally known pet food manufacturer who was trying to sell you their new line of natural dog food. That company is using a doorway page as a method of search engine marketing. By using search engine optimized text on the doorway page the company was able to get ranked very high by the search engine spider and was able to draw you in with a search engine marketing article but instantly sent you to their page hoping that you would buy their new dog food line.

Because a lot doorway pages are set up to act essentially as spam and to use any method available to get a particular website to the top of the search engine results page search engine spiders now are on the lookout for doorway page. The search engines will sometimes ban pages that use doorway pages from being indexed or showing up on the search engine results page. Doorway pages that have an instant Meta redirect or Meta refresh are usually not banned by the search engine spiders. Websites that use doorway pages will often use a redirect so that the webpage will still show up on a search engine's search results page. Some website creators try to get around the ban by creating search engine optimized and content rich doorway pages but the search engine spiders are adapting are now learning how to spot doorway pages that are set up to try and attract web traffic using black hat SEO that has nothing to do with the actual content of the website.

Search engine marketing is a great tool and most play fair. For those who do not beware, the search engines engineers sit around all day figuring out how to stop the cheaters. If you stumble across some "top secret" strategy that someone is trying to sell you, be assured that the search engines already know about and have adjusted their algorithms to deal with it. Instead of wasting time and money, just do it right.

About the author
Terry Stanfield

Before you do anything go to Terry Stanfield's site for information on Search Engine Marketing and related info about Search Engine Optimization . 

Are you confused by all the talk about SEO services and how you need to make your website search engine optimized in order to increase the amount of web traffic that your web site gets? It can be confusing at first to know what SEO services are all about and what SEO services you need to implement some search engine marketing into your website and to increase your ranking on the search engine results pages. If you have never worked with a consultant before you'll find that working with a qualified consultant is the best way to make sure your website is 100% search engine optimized.

SEO services are more than just writing search engine optimized content. An experienced consultant can change your website and increase your web site hits almost over night. SEO services range in price but how can you put a price on success? You should be willing to pay for experience when you're hiring a consultant because the right services can make your business successful or take an already successful business to the next level. If you don't know what SEO services you need the best thing to do is to have a consultation with an SEO expert. Show them your website and ask for a written proposal documenting all the services that you need to increase the traffic to your website and to make sure that your site ranks higher in the search engine results pages. Be willing to pay the SEO consultant for the consultation but many will offer new clients a free consultation so you might not need to pay anything. Once you have a better idea of what services you need you can plan a budget for the project of overhauling your website and making it more search engine optimized.

Not sure that you need any SEO services? Well search engine optimization and search engine marketing are more than just buzzwords. These days the Internet is overflowing with millions of websites and blogs. The only way to make sure that your site gets noticed and gets traffic is to use search engine optimization and search engine marketing. If the cost of SEO services or hiring an SEO consultant seems high think of the cost in terms of advertising. Every business needs to advertise. Would you rather spend your advertising budget on proven SEO methods that are almost sure to drive more traffic to your site and to reach your target market or would your rather spend your advertising budget on an a blanket internet ad campaign that might not bring in any web traffic at all? Spending the money to hire an experienced SEO consultant to provide SEO services is well worth the cost. Your website will only be successful if you are bringing in daily web traffic and getting an SEO overhaul for your web site is the best way to bring in that traffic. When you see your daily website traffic double or even triple after hiring an SEO consultant you'll be glad you spent the extra money.

About the author
Terry Stanfield

 Before you do anything go to Terry Stanfield's site for information on Search Engine Marketing and related info on Search Engine Optimization

Landing pages have the ability to grab and hold us like fly no-fly paper or repel us like jumping on the trampling. The question is what impact does your landing page have on the people who visit your website. As I talk to people who are just getting into SEO (search engine optimization), all they focus on our rankings in traffic. We have to remember that "rankings" in "traffic" or not the end but a means to the end. That end is visitors to your site that take advantage of the solutions that you offer. We can have a lot of traffic to our website but if no one is sticking around long enough to see if our solutions can solve their problems then that traffic does not mean anything.

A lot of thought must go into your landing pages, both from a search engine perspective and from a customer perspective.

Search Engine perspective:

This is covered in Search Engines 101 Paid Vs Natural Search so I am not going to go into detail here.

Customer Focused Landing Pages:

Your landing page has to do one thing, answer the questions that the searcher had in mind when he typed in his keywords. The searcher type in his search terms because he has a problem, needs a solution or is in some kind of "pain". You have about two seconds to convince him that you understand what he is going through and what he needs. The last thing a searcher wants to see is that you can jump higher, run faster and do it better than the competition. He just doesn't care (yet). Besides, most of the websites that he already visited probably stated that they do that. The challenge is to show the searcher that you have the answers to his needs. How do we do that?

1. Think of as many questions as you can that might be on the mind of a visitor to that specific landing page.

2. Choose one of the questions to be the title of that specific landing page. Use the other questions as sub points or topics in the outline of the page.

3. The content underneath each heading will be a description of the problem. It is very important that when you describe the problem you do it from your client's perspective.

4. After describing two or three scenarios that your client may fall into closeout with the paragraph that describes your qualifications for dealing with the above scenarios. This is where you put in how me years of experience, the combined experience of your team or your experience in the marketplace.

5. The last thing is to have a call to action. The idea is that if your client falls into one of the scenarios described it would be natural for them to do the call for action to get help with their problem.

For example, if someone is doing a search on long-term care insurance they may only have a general idea of what you're looking for. When they come to a landing page that has a question like "what happens to your nest egg if you suffer an illness or an injury that requires long-term care?" Then in the description of the problem they read that one year of long-term care can cost between $90,000 and $130,000 and as a result of this high costs it will either force you into bankruptcy or dependency on your children or family to take care of you. (Not a pretty picture.) After you add your qualifications, whatever they are, you put in your call to action. It could be something like "for a free quote and help in understanding what your options are fill out form below and one of our experts will contact you within the next 48 hours".

So the question remains, are your landing pages flypaper or trampolines? Customer focused landing pages are worth the time and energy to produce. If you are not sure give us a call and we will do a free evaluation of your site. This will help determine whether or not changes or in order.

About the author
Terry Stanfield
 Before you start an SEO project, go to Terry Stanfield's site for information on Search Engine Marketing and more Search Engine Marketing articles.

Effective article writing and publishing as part of online marketing. You can increase link popularity and drive traffic to you site. This article is intended to help us get started.

There are several online services that can help publish your articles online. Google can deliver some good resources.

Many of publishing sites require that you register as an author. The easiest thing to do is use the same user name and password with each website. A template using Notepad is a great idea so that when you are ready to entering in your articles you will have everything in one place.

The following outline can be used as a template. Article Title: Make sure that you have your theme keyword phrase here. Author Bio: Limit your bio to about 200 characters some allow more, but I think shorter is better. Add at least, one link to your website in the bio. Have the link pointing back to the page on your site where the article resides. Keyword List: Use one or two keyword phrases. Make a list of two or three keyword phrases that you want your article to be found under. Put the phrases are in the beginning and ending of your article. Article Content: This is the content of your article, not include the title go in this box. The articles should be about 500 plus words. the majority of the article publishing sites have a 500 minimum. Use the following outline if you are not sure how to proceed: Introduction: Introduce the problem that you're going to solve. The next, state the three areas that you're going to cover, the "points" of the article. Points of the article: Point1 Two or three sentences, Point2 Two or three sentences, Point3 Two or three sentences. Conclusion: Encourage reader to think about what are they are going to do now. Make some suggestions on what to do next. Invite them to look for upcoming articles on this topic or related topics. Finally: Edit your article for spelling and grammar. Create Meta tags so that you can have them when that page is added to your website. Add the content to your website and have it on your site for about a week before you publish the article.

Learning how to write great articles for the internet is only helpful as you write. The more you do the better you become. You have the basic tools, start typing!

About the author
Terry Stanfield

Before you start an SEO project, go to Terry Stanfield's site for information on SEO Management and more Search Engine Marketing articles.

There is more business being done online than ever before. There are hundreds of thousands of new business web sites coming on every month. 70% of the US population (233 million people) are online. Over 1.2 billion people worldwide are online. The question is how do we find clients in an ocean of competitors?

Part of the answer to the above question is which number do you focus on, the number of people on line or the number of competitors? If you are focused on the number of people online, read on. If you are more focused on the number of competitors, read on.

Search engine marketing has been proven to have the lowest cost per acquisition of any other marketing medium. It is the only medium where people are actively searching for you. A successful campaign should include a web site designed around one question: "What are your clients looking for?" This is the starting point and may seem basic but it is surprising how many people have are just scratching the surface in their understanding of this.

Your clients are in need of solutions, answers or products. Do they know:

1.that you exist? 2.the unique value that you bring to the table? 3.the depth of knowledge and experience you can bring to bear in helping them solve their issues? 4.the passion that you have for meeting their needs?

SEO Management SEO (search engine optimization), is the art helping people find what they are looking for, on your site". A well optimized website requires two elements the correct "on page" optimization so that the search engines can determine the relevancy of the information you are presenting. Yes, it is not as important as it use to be but it is still needed. Another essential piece of the puzzle is "off page optimization". This is having web sites linking back to yours. You may think that you are important and provide a great service to mankind but if no one else does you will not get ranked well. Quality links to your web site and an on going linking strategy is absolutely vital for good rankings. SEO optimization is not a onetime deal it is an ongoing process.

PPC Management Pay-per-click is a fantastic way to drive traffic to your site from the major search engines. It can also suck your marketing budget dry in just a couple of days if not done properly. The goal of the search engines (and their strategies) is more clicks. The more people click on your ads the more money the search engines make. Their strategy is to get as many clicks as possible with in your budget and they are willing to do that all day long. Great for them bad for you.

The real goal should be more conversion with less clicks and lower cost. For lead generation sites this will mean lower cost per conversion. For e commerce sites this will result in a higher "return on ad spend". It is easy to figure out: profit/ad spend=% and if that % is not over 101% you are losing money! The only way to do that is to track every thing from clicks to conversions; cost per click to cost per conversion; total revenue. PPC Management should be the process that is designed to make that happen.

Click Fraud Management Click Fraud is a fact of life in the online world. The search engines are getting better at detecting and crediting their online advertisers. The key is to find a Click Fraud program that can track an IP address even if the go to another search engine and click on your ads and give them a warning that they are being tracked. It is amazing how bad behavior stops if the they know they are being watched and tracked! Also, some click fraud caused by our clients who find it easier to keep clicking on our ad instead of book marking our page. This will give them a gentle reminder to do that.

Many Roads It is also important to examine as many roads to your site as possible. Find blogs where your clients hang out. Write articles and publish them on the web. There are hundreds of sites that will publish you articles for free. For a nominal fee some sites will push your article out to thousands of other sites looking for content, Isnare.com is a good example. This is great from three perspectives. One, you will get a tremendous amount of links back to your site. Secondly, this will lead to increase traffic and thirdly writing articles will help establish you as an expert in your field. There are newsletters, co-registration, affiliate marketing. The key is to research these and see what will work for you.

Hire or not to Hire outside help

"How do I know if I need help?"

You might need help if:

1.Your clients and customers are not able to find you on the search engines. 2.You do not know why your competitors are in the top ten search results and you are on page 10,001! 3.You can not keep up with the changing technologies and even the changes in the market. 3.You do not have the time to take away from what you do best, running your business!

If you do need help, do your home work.

1.Get references and call them. 2.Get specifics about how they have helped their clients. 3.Find out how many clients they have and how many your account manager will handle. 4.Get a specific action calendar. Know what they are going to do and when it will be complete. 5.Make sure they understand your products, services and goals. 6.Do not be afraid to get another company to "audit" their work.

Finally This is serious business and one can loose a lot of money and time very quickly if you do not do it correctly. The bottom line is, if your customers cannot find you, they will find someone else. If you do not have someone in house with a passion to help grow your business. Find someone who knows what is important to the search engines and will not get you banned.

About the author
Terry Stanfield

Before you start an SEO project, go to Terry Stanfield's site for information on SEO management and more Search Engine Marketing articles.

Do you want to start an online business? Work from home? You are not alone in your quest. You have probably already looked at many things and some of these have cost you money. I want you to imagine you're looking through your newspaper in the classified ads columns, and you come across an ad that reads something like this "Profitable Business Ready To Go" it's an ice cream franchise.

You decide that this is just the business for you. You find out later on, that it is an almost new Ice cream van, it comes very well stocked, and is in a very warm climate. But now you find that the area that you are restricted to is the Sahara Desert. It certainly is a warm climate, but no one lives there. So now you have a very well stocked business, but not customers. So really, you have no business.

Products you may have bought on the Internet may have ended up exactly the same. Beautiful website, great product, no customers. You would have spent time editing the site and making sure the payment buttons worked. After checking that everything worked just as it should, you sat back and waited for the sales to come in. And then what happened? Nothing. Very disappointing.

Just like the ice cream van your website is beautiful, well stocked, but there are no customers.

You were told this product is selling like hotcakes. You will have your money back and more within 24 hours. That was just hype. Hot air.

So is there a difference between hype and being scammed? Well, there really is some difference. Hype is often not total untruth. It often stretches the truth to make something appear better than it really is. The thing that makes hype similar to scamming is the fact that both are after your money. Hype is used to convince you to buy.

There is a difference, though. In a scam the scammer uses totally dis-honest means to get your money. The scam is much like a con in that it poses to be something it is not. Like me you have probably received e-mails from people claiming to be PayPal who want you to fill in your details. They want this information so that they can use your PayPal account, fraudulently. You end up out of pocket with nothing to show for it.

Hype is often not total untruth. It just stretches the truth. So you think you are getting more than you are really getting. Any product on the Internet that promises you instant success is using hype to get you to buy. There is no such thing as instant profits.

Whether you want to build a business online or off-line, it will take time. You need to build customer trust. They need to believe that you will be there for the long haul. Most important, you need to build a customer base.

The new website, you have set up is very similar to the ice cream van mentioned earlier. You have a beautiful website, some really good products, but you really need some customers. Another name for customers is traffic. This is the most challenging part of your Internet business. It can be a long slow process that takes a lot of work.

About the author
Lucas Heijn

LinksParadise is a free information site that uses videos and articles to teach such things as how to make a web site, create unique professional ebook and ebox covers, how to steadily build traffic and much more. The area is filled with information downloads and resources.

Having a popular website is a great thing, especially if that website is related to your business. However, you've probably never thought popularity could cost you money. If you use a shared web service, you're allotted a certain amount of bandwidth every month. Each host has a different way of dealing with the situation if you go over that amount of traffic.

Some will suddenly shut your site down, which means your visitors will see only a page telling them you've exceeded your allotment. Others will allow your page to keep running, and will charge you for the extra bandwidth. If your site gets popular quickly, you could find yourself facing hundreds or thousands of dollars of extra charges for that usage.

This is why it's vital to keep an eye on your bandwidth usage and the traffic that goes through your site every day. If it begins to look like you'll exceed your bandwidth allotment, it might be time to look into getting a dedicated server. It might be tempting to use one of the shared hosting servers that claims to offer "unlimited" bandwidth. However, in the end, you'll probably find that there are limits written into the fine print.

A server that is running only your applicaitons will function with fewer break downs than a shared host. By upgrading, you will increase the percentage of the time that your site is available, which should eventually result in an increase in visitors. You can take total control of your site and have better performance and reliability when you have your own server.

Mysterious outages and script restrictions will become a thing of the past. You can also run more sites on one server - as much as a few hundred. However, keep in mind that you may have to pay additional charges. Although a dedicated server should pay for itself in the long run with the customers that it will attract, prepare to be shocked by the initial investment.

A dedicated server can possibly cost up to $200 a month and there is a setup fee involved. Just give it a bit of thought and you will quickly see how saving a small amount every month is not worth it when it comes down to the poor reliability you may receive and the potential for occasional large charges for bandwidth overage.

Put an end to the nightmare of shared hosting look into your options for a dedicated server. You won't have to deal with problems from scripts other users are running, downtime, or extra charges just because you've become popular. If you're happy with your existing provider, ask about their options for dedicated servers. If you've had to deal with bad customer service and other problems, however, you might be better off shopping around.

If your site is growing in popularity, keep an eye on the bandwidth your visitors are using. If you don't pay very close attention, your site's popularity could end up costing you a lot of money. Instead of having to worry every month whether or not you'll exceed your allotment, try switching to a dedicated server that will put an end to unexpected fees and extra downtime.

Overall, a dedicated server will be well worth the investment, despite the increased cost. A reliable server for a low price can obtained by having control, reliability and all the bandwidth you need to take care of your website's visitors.

About the author
Ricardo d Argence

The people of The Bored IT are suffering from lack of excitement because of their Dedicated Server Provider. Find out more in their website.

As PPC advertising has become much more mainstream in the world of online advertising, it can seem that more and more keywords are becoming saturated. This can be true at times, but there has never been a better time to run an effective Google AdWords campaign. All you need to know is a few tips. Here are four that you won't want to forget when you start up your next AdWords campaign.

Before you can even start to run an effective campaign, you need to carefully choose relevant keywords. These, after all, will form the backbone of your campaign. Don't just arbitrarily add keywords to create a broader potential consumer base. And, don't use a relevant keyword generator unless it really is generating effective keywords. Remember that you only want clicks that will turn into sales. Empty clicks just means money down the drain.

The second thing you should consider is the position of your bid. Many inexperienced PPC campaign mangers think that it is better to bid for the top spot. However, this is rarely the case. Unless you are the undisputed leader of your industry, this is not a good idea. The top spot is a very wasteful place to be. You will get many clicks that have no chance of resulting in sales. Instead, try to bid for the first page, but not the first spot. Use your text ad to sell yourself, not your positional ranking. A higher ranking will mean more clicks, but a lower conversion rating on the backend.

The next tip you should think about when conducting your AdWords campaign is the necessity of monitoring and testing your keywords. Failing to do so for even a few days can spell disaster for your campaign. Because PPC advertising is an auction-type marketplace, the profitability of your keywords can go form high to low based on the actions of just one of your competitors. Additionally, a keyword that was very profitable the month before can become overly saturated and your margins can disappear without you realizing it. Make sure you keep on top of your campaign by continually monitoring and testing on a weekly or even daily basis.

The last Google AdWords technique you should consider is placing ads on relevant websites instead of just SERPs (search engine results pages). These ads are placed on a cost per impression basis (usually by the thousand) instead of a cost per click basis, and appear on websites that cater to your target demographic. This can be a great strategy for picking up cheap clicks.

These simple AdWords management strategies can help you with your PPC campaign management and can ensure that you get the most out of your next PPC advertising campaign.

About the author
Maxine Stirling

Tatstar.com guarantees their adwords management services. For doubling sales or leads take out professional adwords management consultants.

A search engine marketing consultant will help you develop a website which can show up very highly in search engine results. There are certain techniques which you must do if you want to ensure your website shows up. You want your website to be high in the search engine rankings so that people searching for your particular topic will be able to find your website.

If you are concerned about how your website shows up in websites, you may inquire about search engine marketing services. These services will usually focus their attention upon three main areas: incoming links, your content, and your keywords. These are factors which are important for the search engines and will result in your website being placed higher in results if you focus on these factors. This article will talk more about this.

The first of the six factors a search engine marketing services company will examine is competitive analysis. This is done to see how your website stacks up against the competition along with which companies are in the top ten results and why they are there.

The second factor often examined is keyword research. This is used to determine competition for keywords and how you can make sure you are receiving as much traffic for various keywords as you can.

A search engine marketing consultant will also examine page optimization of your website. This is important because your website will have a set of different keywords and certain keywords are used for certain pages.

Search engine marketing services companies will focus upon site usability. This is important because you want your website to be very easy to get around so that your audience is able to find what they are looking for.

Off page optimization such as link building is the next area which will be focused on by search engine marketing services companies. Link building is important because this is a factor in search engine rankings.

One other factor you will want to look into is paid search engine marketing. This would include Adwords and you may want to think about this because you can put your website in front of your audience immediately.

Can you not see the importance of these tips if you were a search engine marketing consultant? There are certain steps that must be done to develop a highly successful website and this website covers many of those steps. Be sure to use these to maximize your website's chances for success.

About the author
Carolyn Hulbert

Before you start an SEO project, go to Carolyn's site for information on SEO Management and more increase website traffic articles.

A search engine marketing consultant will help you develop a website which can show up very highly in search engine results. There are certain techniques which you must do if you want to ensure your website shows up. You want your website to be high in the search engine rankings so that people searching for your particular topic will be able to find your website.

If you are concerned about how your website shows up in websites, you may inquire about search engine marketing services. These services will usually focus their attention upon three main areas: incoming links, your content, and your keywords. These are factors which are important for the search engines and will result in your website being placed higher in results if you focus on these factors. This article will talk more about this.

The first of the six factors a search engine marketing services company will examine is competitive analysis. This is done to see how your website stacks up against the competition along with which companies are in the top ten results and why they are there.

The second factor often examined is keyword research. This is used to determine competition for keywords and how you can make sure you are receiving as much traffic for various keywords as you can.

A search engine marketing consultant will also examine page optimization of your website. This is important because your website will have a set of different keywords and certain keywords are used for certain pages.

Search engine marketing services companies will focus upon site usability. This is important because you want your website to be very easy to get around so that your audience is able to find what they are looking for.

Off page optimization such as link building is the next area which will be focused on by search engine marketing services companies. Link building is important because this is a factor in search engine rankings.

One other factor you will want to look into is paid search engine marketing. This would include Adwords and you may want to think about this because you can put your website in front of your audience immediately.

Can you not see the importance of these tips if you were a search engine marketing consultant? There are certain steps that must be done to develop a highly successful website and this website covers many of those steps. Be sure to use these to maximize your website's chances for success.

About the author
Carolyn Hulbert

Before you start an SEO project, go to Carolyn's site for information on SEO Management and more increase website traffic articles.

If your website has not been indexed by the search engines you will not come up in the search results. When you search the "web" using Google, Yahoo or MSN's search tools, you're not searching the Internet you are searching the search engines databases.

When a site is submitted to the search engines the search engines uses software called "spiders" to crawl the pages of your website through your internal site navigation and captures vital information about each page and in puts it into their database.

The information captured include Meta tags, content, H1 tags, Alt tags, sites that you link to and sites that links back to your site. The Meta tags are at the top of your web page in the code. They are in what is called the header. The Meta tags are very important to the search engines because they tell them what is on the page. Along with the H1 tags Alt tags and the content in the body of the text on the web page this gives the search engines the information they need to index or put into their database your web page. It is very important that your Meta tags are specific to each page of your site. Do not just copy and paste the same Meta tags to every page on your website. There's a big explanation from that old and that later. There are several ways to get web pages into the search engines a database (indexed).

Submit your site to the different search engines. There are a lot of sites, for small fee, that will take your indexed pager homepage and submit it to hundreds or thousands of search engines over and over every month for the rest of your life. Run don't walk away from the sites. If you keep trying to submit your site, especially to Google, Yahoo and MSN, this may appear to them as spam. Spammy is bad! I suggest that you do not even register with Google, yahoo or MSN unless you have 6 to 9 weeks to sit around and wait for your website to be indexed.

A big part of successful search engine marketing is search engine placement (where your web page fall in the search engine results). Keyword selection and placement is a major factor in on page Search engine optimization and search engine marketing but whenever new businesses are trying to get their web page noticed and show up higher in the search engine results pages they often focus just on what there site looks like instead of also utilizing SEO strategies help get there web site to come up in the search engines. Here is one easy ways that you can improve your search engine placement results to increase your web page traffic and your sales.

Keyword selection is very important so choose carefully. Keywords are the driving force behind successful search engine marketing and search engine optimization. Your search engine ranking and ultimately how many people read your website depend on the keywords or key phrases that you choose. So pick carefully. When you're trying to decide what keyword or key phrase to focus your search engine optimization on you should start with the most basic search term that a person would be likely to use when trying to find a web page about your product or service. So for example if you are selling refrigerator magnets on your website when it's time to pick the keywords that you want to use for search engine marketing what are the first words that come into your mind? Did you think of words like "kitchen refrigerator magnets" or "funny refrigerator magnets" or even "cartoon refrigerator magnets"? Use those words as your primary keywords because chances are good that if those were the first words that you thought of in relation to your product those will be the first words that other people think of when they are searching for your product. When you are choosing keywords for your search engine marketing campaign always use more than one word. If you only have one keyword then you will get ranked very low on the search engine results page because the search engine spiders will have millions of webpage in their indexes that have that word somewhere in the page. The more specific you can make the keywords or key phrase the more likely it is that your search engine marketing and search engine optimization efforts will pay off and bring in customers that are looking for exactly the product that you are selling.

Make sure that you position your keywords carefully. Using your keywords spread through the page. I suggest using your main keyword phrase in your first and last paragraph of your content. And don't forget to us them in the headings and in the hidden html meta tags on the page especially the "title tag". It will make it more likely that the search engine spiders will rank your web page higher than other pages that might have some of the same content but don't have those keywords or key phrases placed properly on the web page.

Search engine marketing is great because it delivers people who are actively searching for what you have. Unless you employ some search engine optimization strategies like keyword placement, your site may never be found by those who desperately need what you have.

About the autor
Terry Stanfield

Before you do anything go to Terry Stanfield's site for information on Search Engine Marketing and related info about Search Engine Optimization .

The internet is brimming with web directories. These web directories belong to different subject matters, such as articles, business, web hosting, ebooks - the list goes on. For the most part, these web directories do what they are supposed to do. They provide a single online location to find various listings providing links to different sites on the internet. Their primary objective is to direct the readers to the exact thing they are looking for.

A business directory provides a comprehensive list of businesses, which generally includes both online and offline businesses with hosted websites. Business directories are mostly useful for other businesses, when they are looking for services and products not available through their own business. But, even direct consumers find business directories to be useful, especially when they prefer to make direct online purchases from the most suitable seller.

There are several standards and guidelines pertaining to the presentation of business directories. If they are to be informative and useful for anyone, they should be available in a convenient form. There are no imposed standards on how a web business directory must be presented, but certain qualities are generally expected in them.

Organisation - A well-organised online business directory is easy for anyone to use. It must be categorised accordingly, showing main and sub classifications. Simple and user-friendly navigation, with properly categorised links in each section, is also necessary. A summarised, clean layout is also a sign of a good online business directory.

Updates - A fresh directory attracts more web traffic because everything is dynamic. Stale information only drives people off and having new links along with relevant details is a good way to maintain an online business directory. When a business directory is updated often, more businesses will submit links to them too.

PageRank - Search engines, such as Google, rank web pages according to its popularity and this is known as the PageRank. It's different from the rankings on organic search engine results. When a directory has a high PageRank, the links in it have better strength for driving traffic.

Keyword Selection - A high-quality business directory has to focus on generating traffic for their linked sites, so using proper keywords to direct visitors appropriately matters a lot. Instead of just showing a list of links, a good business directory helps you find the right business by keyword-based searches.

These key attributes can help anyone decide if an online business directory is good and efficient. Choosing the best quality directory is easier this way, whether you want to find a business reliably or post your own links.

About the author
Russell M. Stewart

looking for an online directory then this website is for you. An internet yellow pages this online directory serves as a useful resource guide for all types of businesses a covers all sectors including society, shopping, arts, sports and news.

The importance of article marketing in today's Internet marketing is immeasurable. It means a lot success and the drive of huge traffic into your website. Article marketing has become a key element in making a site work and earns a profit. As a website operator and owner, you should have the good sense to include articles in his or her site that will work for them and earn them the many benefits articles can give to their site.

Article marketing has been known to be the driving force in driving traffic to a website using articles. So articles are a factor in giving site high rankings in search result pages. But, it is not just about stuffing your site with articles; they also have certain requirements. These requirements must be met to get the maximum benefits an article will provide for your site.

Below are 4 key elements of article marketing that to make your site a profit earning and traffic overflowing site.

Keywords.

An article must always be centered on the keywords and keyword phrases. As each website visitor goes to a site, there are those who are just merely browsing but actually looking for specific things. When this happens, a searcher usually goes to a search engine and types in the keywords they are looking for (e.g. historic archery, firefighter retirement gift, electric torch mini). It could be anything they want.

The Important thing is you have an article that has the keywords that are related to your site. There are a lot of tools online that provides service in helping you out in determining what keywords and keyword phrases are mostly sought out. You can use those tools to determine what keywords to use and write about.

Keyword Density

Keyword density is the number of times a keyword or keyword phrase is used on an article. An article must have good keyword density for a search engine to feel its presence. The number varies depending on the number of words used in an article. An effective article must have a keyword density that is not too high or too low. With a very high density, the essence of the article is lost and may turn off a reader as well as the search engines. It comes off as overeager. A low number may be ignored by the search engines.

Good Article Content For Your Readers

Like what is stated above, you can't just riddle an article with keywords. They must also be regarded as great reading materials for your readers. Articles must be able to entertain people as well as provide good information and help for their needs. Your articles should be written well with correct spelling and good grammar. If you want people to trust you, make your work good and well thought out.

Try to present great information and as many facts as you can to your readers. A good and well written article will boost your reputation as an expert in your niche. As more people believe in you, they will more trust you and your products.

Links

And another important element to remember. If you are going to submit articles to ezines and/or contribute your articles to newsletters and other sites, NEVER forget to include a link to your site. A little resource box with a brief description of your site and you should always be placed right after your articles that you have submitted. If people like your articles, they will most likely click on the link directing them to your site. It will also pass link juice to your sites to help them get high rankings in search engines.

About the author
Harry Constantine

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Through search engines are the first stop through people on the Internet looking due to goods or services, the position your website appears in search results is an important factor. If your URL shows up far down the results list, the chances of the consumer never finding you increase incrementally. Once you achieve a high search engine position, it is essential that you make sure you maintain the high assessing you have worked so hard to achieve.

This means you must come up with a strategy to monitor your search engines positions. This strategy is crucial to the success of any marketing campaign. Think of your search engine positions whereas your online portfolio. Would you let your stock portfolio be ruled by chance and market fluctuations, or would you keep close tabs on your stocks so you could clinch and sell when the time is true? This is the way you must consider your search engines positions.

Be aware that at first, beside you have launched your search engine campaign and done exhaustive the rightful things to growth your rankings, you will most likely take notice a continual upward climb. What you need to be on the lookout for is the moment that upward climb reaches a plateau. When this happens, your search engine position jaunt moves into stage two, the monitoring and protecting outgrowth.

In stage two, do not be concerned about the short - term fluctuations in your positions. These are similar to the subtle rising besides falling of stocks in a portfolio. Hardly any - term movement is an whole-length part of the whole process. It ' s the long - term changes that you must watch for and prepare to act on immediately.

Analyzing the long-term trends of search engines positions is imperative. The way in which search engines rank websites may change at the drop of hat. If you are unaware of these changes - many of which are subtle yet can be deadly to your ranking - your position may drop to the bottom of the list before you can get your bearings. To prevent this kind of precipitous drop, you must create a system to monitor your positions on a monthly basis. Devise a chart to keep tabs on your top ranking positions or your top pages, and make sure to watch "the market" closely.

Each search engine uses a formula to compute website rankings. When a search engine changes this formula in any way, it may raise or lower your ranking. Some search engines use a number of different formulas, rotating them so that a formula doesn't become overused or outdated. Depending on which formula is being applied, your search engine position may suddenly drop or rise in rank significantly. Therefore, you must check your positions frequently in order to catch when a search engine changes formulas and what effect it has on your positions.

You must also deal with your competition - a crucial factor you must always be vigilant about. Your competitor's position may suddenly rise, automatically lowering your position. Or their position may drop, pushing your position higher. Each month, expect position changes due to the continual changes that are occurring in your competitor's position, and be prepared to adjust your marketing strategy to compensate for decreased rankings. Monitoring these fluctuations will also give you vital information about how to improve your website to increase your position in search results.

Of course, you must discern what the most popular search engines are in order for your monitoring efforts to be effective. Right now, there are ten popular search engines that direct most of Internet traffic to your sites. The challenge you face is that these top ten may change from month to month.

This means that your must not onliest observer your search engine positions, but you must also keep track of the ranking popularity of the search engines you are monitoring. Find out which search engines people use most frequently every month and be sure to live in the present! People are fickle about their favorite search engines, and it takes constant vigilance to follow their dalliances. The search engines they loved when you first launched your campaign may be old news in the next few months. You must adjust your list of engines according to the whims of the Internet users.

Another factor to monitor carefully is a sudden drop of your positions in all search engines. This is not the same as monthly fluctuations - this is a neon red warning sign! It could mean a number of different things.

It all your search engine positions have plummeted, it may indicate that search engines spiders - those sneaky programs that seek out your site and rank their positions - have found some type of problem with your website. If you have recently changed the code, for instance, the spider may become utterly confused and consequently drop your positions disastrously. If a spider creeps up on your website when it is down for adjustments or changes, you may actually disappear from a search engine index entirely. Or a search engine may drastically change its formula, and suddenly all of your website come up as irrelevant. If that search engine is a current favorite, it may create a domino effect, causing all of your position to drop in all search engines.

Some search engines rely on the results from other search engines, and it is vital that you know which engines these are and keep track of all the engines they influence. The biggest problem here is that search engines will sometimes change affiliations, and this can create a major shift in the geography of the Internet. For example, recently Yahoo decided to display only results gleaned from Google. So you must not only monitor your own positions, but you must keep abreast of seismic shifts in the landscape of the Internet as a whole.

Finally, pay attention to your keywords. Keywords are the foundation bricks of the entire search engine system, and they demand individual scrutiny prerogative your monitoring efforts. If you have found that a number of your positions have plummeted, it may mean that a page of your website has become mystical or inaccessible to search engine spiders. Or the competition for that ingrained keyword or phrase has recently rocketed suspicion external spell. In either case, you must act quickly and efficiently to regain lost ground.

Your search engine marketing campaign is an investment. If costs you time and money on a continual basis. Protect this investment as diligently as you would your financial portfolio. Pressure the same way, track your positions from an objective perspective, and monitor your positions on a regular basis. Make affirmative your time also effort reap rewards by keeping your eye on the super colossal picture - your long - interval marketing peregrination.

About the author
Ridwan Ibrahim

Ridwan Ibrahim writes awesome stuff. Get more of it at Ridwan Ibrahim website Grab a totally unique version of this article from the Uber Article Directory

If you were to talk with a search engine marketing consultant, they would have certain tips to give you. There are many websites these days which do have a website which is optimized for search engine marketing. This is important because if you do not have a website which is optimized and shows up in search engine results, you cannot get traffic to your website without having to buy it and this gets expensive.

If you are concerned about how your website shows up in websites, you may inquire about search engine marketing services. These services will usually focus their attention upon three main areas: incoming links, your content, and your keywords. These are factors which are important for the search engines and will result in your website being placed higher in results if you focus on these factors. This article will talk more about this.

The first of the six factors a search engine marketing services company will examine is competitive analysis. This is done to see how your website stacks up against the competition along with which companies are in the top ten results and why they are there.

The second factor to look into is keyword research to see which keywords are actually used by your prospective audience and how competitive these keywords are. Without proper keywords, your website is not visible to your niche audience searching for what you have to offer.

A search engine marketing consultant will use page optimization to see which keywords are emphasized on various pages. This will ensure that your set of keywords is used properly throughout your website so that you show up for all keywords you are targeting.

Search engine marketing services companies place great emphasis on site usability. Without a site that is easy to get around, your audience will become disenchanted and exit your site quickly which is not good for your business.

Off page optimization such as link building is the next area which will be focused on by search engine marketing services companies. Link building is important because this is a factor in search engine rankings.

You can also think about using paid search engine marketing such as Adwords. This is an option some search engine marketing consultants will recommend because you can get your website in front of your audience faster than organic search engine marketing optimization efforts.

Can you not see the importance of these tips if you were a search engine marketing consultant? There are certain steps that must be done to develop a highly successful website and this website covers many of those steps. Be sure to use these to maximize your website's chances for success.

About the author
Terry Stanfield

Before you start an SEO project, go to Terry Stanfield's site for information on Paid Search Management and more increase website traffic articles.