There is only one reason to build a website or create a blog; to get people to read your message. It doesn't matter whether you created your website or blog for fun, to share your views about a subject important to you, or to make money, the more visitors to your site, the better.
Of course, not all website visitors are equal. Ideally, a high percentage your website visitors should be folks interested in the subject of your site, not surfers who wind up there by accident.
And, it's better still if your traffic is free...if it comes as a result of good search engine rankings or free links on other websites rather than from paid advertising.
Think about these things for a minute and the first million dollar "secret" becomes obvious. If you want your website to get as much traffic as possible...if you want that traffic to be targeted, good search engine rankings are critical.
Nobody can argue against the often made statement that "content is king" in developing a good website and in achieving enviable search engine rankings. And, if you emphasize the wrong keywords on your website and in your promotional activities, you're sunk. But, anything and everything else you do will not get you where you want to be in the search engine rankings without an aggressive, ongoing link building effort.
Many website owners have received thousands of links (literally) by writing articles not unlike this one. If well received, a single article can result in nearly 1,000 links. And, there are organizations which will distribute your articles for a fee, and software programs which enable you to do so pretty quickly and easily.
Requesting links on individual websites can also lead to a big boost in your search engine rankings. And, there are software programs that automate the process of identifying websites on subjects related to yours and contacting their webmasters. Alternatively, you can accomplish the same things manually, but it will be far more time consuming.
The organization I oversee has offered a free, ten lesson website promotion course for nearly ten years. During that time, website owners have told us, again and again, that the most helpful of our ten lessons has been the one on link building.
Webmasters who want as much traffic as possible (and who among us doesn't?) need to commit to a focused, aggressive link building effort. If they do, their efforts are almost certain to be rewarded.
About the Author:
Daniel Z. Kane has created a popular web page which offers 10 free lessons on search engine optimization and search engine marketing .
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